![Publishers: What's the difference between Direct and Programmatic ads? | What's New in Publishing | Digital Publishing News Publishers: What's the difference between Direct and Programmatic ads? | What's New in Publishing | Digital Publishing News](https://whatsnewinpublishing.com/wp-content/uploads/2023/06/Specialist-media-in-Europe-report-20.jpg)
Publishers: What's the difference between Direct and Programmatic ads? | What's New in Publishing | Digital Publishing News
![Mobile Advertising Expected to Surpass Direct Mail for the First Time, in BIA's 2022 U.S. Local Advertising Forecast; As Economy Grows and Overall Spending Reaches $161.5B - BIA Advisory Services Mobile Advertising Expected to Surpass Direct Mail for the First Time, in BIA's 2022 U.S. Local Advertising Forecast; As Economy Grows and Overall Spending Reaches $161.5B - BIA Advisory Services](http://www.biakelsey.com/wp-content/uploads/2022-TopMedia.png)
Mobile Advertising Expected to Surpass Direct Mail for the First Time, in BIA's 2022 U.S. Local Advertising Forecast; As Economy Grows and Overall Spending Reaches $161.5B - BIA Advisory Services
![Direct and indirect advertising What money gets spent in what ways and on what sources. - ppt download Direct and indirect advertising What money gets spent in what ways and on what sources. - ppt download](https://images.slideplayer.com/39/10925613/slides/slide_3.jpg)